Washington Men's Camerata
Web Designer, Apr 2023 — Jul 2024
Web Designer (Freelance)
Washington Men's Camerata
Apr 2023 — Jul 2024
Washington, DC · Remote
camerata.com
Overview
The Washington Men's Camerata is DC's premier men's vocal ensemble. I was brought on as a freelance web designer to build them a new website from the ground up — one that could handle merchandise sales, ticket purchasing, member recruitment, and serve as the public face of the organization. This was also personal for me, as I'm a singing member and board member of the Camerata, which made understanding the organization's needs second nature.
What I Built
Responsive Design & Development
Designed, coded, and styled a fully responsive website for a performing arts organization. The site facilitates merchandise and ticket sales, secure logins for members, and new member recruitment.
Shopify E-Commerce Integration
Fully integrated Shopify into the site using the JS Buy SDK, streamlining the e-commerce experience. Members and audience could purchase merchandise and concert tickets through a seamless, branded shopping experience.
Digital Ticketing & Forms
Implemented a digital ticketing system for concerts and events. Developed custom web solutions for lead generation, including audition submission forms and contact forms for booking inquiries.
Hosting, Database & SEO
Set up and managed hosting and databases for reliable performance. Enhanced keyword SEO by refining website structure and content, increasing online traffic. Established a testing environment for seamless future updates.
Digital Music Library
Delivered a digital library platform allowing nationwide access to the Camerata's music catalog while streamlining catalog and loan management for the organization.
My involvement with the Camerata goes beyond web design — I'm also a singing member and board member. Read about that side of the experience on my vocal ensembles page.
This project builds on the same web design foundations I developed at SLCG. See my web design process, or read the SLCG case study.